Threads

Threads is an online social media and social networking service operated by Meta, the mother company of Instagram and Facebook.

The Threads app looks a lot like Twitter/X, with a feed that is only dedicated to text-based posts. However, you can also post photos and videos while having conversations in the form of threads, just like Twitter/X.

You can log in and create an account in the Threads app, through your Instagram account. You can create threads with up to 25 posts, each containing up to 500 characters. The first post and follow-up comments in the thread can include a link, video (up to 5 minutes), or up to 10 photos.

Lastly, Publer now provides detailed post insights and analytics for the Threads App. Plus, you can read and respond to Threads comments directly through Publer.

Connecting Threads App

To connect the Threads app in Publer:

Go to Publer.
Navigate to the Social Accounts tab, from the navigation bar in the left.
Scroll down to Threads, and click on +Connect.



Select the Threads app.
Now, you can import the info from your Instagram account (if it is connected in Publer).
From the dropdown, choose the Instagram account that is connected with the specific Threads account that you want to connect.



On the other hand, you can also add the information (i.e. Profile Photo, Name, and Username) of your Threads account manually.



Now that your Threads app is connected with Publer, you can easily schedule or directly publish your posts. Learn more about this on our article here.

Keep in mind:

Posting via reminders for new connected accounts will no longer be available. All actions, including connecting, reconnecting, and posting will be done through the official API.
Publer can now gather insights, sync posts, sync info, and sync insights for Threads app.
Your main post can include a link, video (up to 5 minutes), or up to 10 photos. Follow-up comments in the thread can include photos and videos.
GIFs and alt texts are not supported.
You can create up to 25 posts per thread, each with a maximum of 500 characters.
You can now Auto Share, Auto Delete, and direct commenting on posts from any connected account, except for private account posts which require commenting from the account itself.
Some options, like adding a Location, aren't available due to API limitations.

Updated on: 25/07/2024