Articles on: Analytics

How to analyze a competitor’s online presence

Compare the performance of your page with others and gain valuable insights to boost your online presence! With our advanced analytics, you can identify where you stand in the competitive digital landscape. Understand your page's strengths and areas for improvement to maximize engagement.

To analyze competitor’s online presence:

Go to Analytics.
Select a specific social account on the left (Twitter, Facebook, Instagram).
Select the Competitor Analysis tab.
Add the competitor page you want to analyze.

To add a competitor page follow the steps here.

Due to API limitations from Instagram, competitor analytics only works with professional accounts (Instagram Business and Creator Accounts).

Competitor Analysis

Keep in mind you can only add up to 10 competitors per social account.

After adding the competitor page, you have the option to choose your preferred time range. By default, the selected time range is the last 7 days, however, there's also an option for you to pick a custom range.

You can also sort your viewing preferences by Posts, Followers, Engagement, Reach, Photos, Videos, Links, Texts/Status Updates or Best times to post .

To include any of these categories, tick the corresponding box and if you want to change their order, you can simply click on the icon on the right-side of each category.

The green and red symbols next to the followers count on social media represent an increase or decrease in the number of followers.
The green arrow pointing upwards indicates that the followers count has increased. This means more people have started following that particular account. On the other hand, the red arrow pointing downwards means the followers count has decreased. This could be due to people unfollowing the account.

You can also monitor the posting times or best times to post of your competitors, which will give you an insight into their strategy and timing. Gaining insights into when your competitors are most active can help you strategize and optimize your own posting schedule for maximum engagement.

Further down the Competitor Analysis page, you will see the Post Insights of the top performing posts from your competitors, which will allow you to compare the engagements of your content against those of your competitors. You can analyze which posts garnered the most attention and identify the strategies that were most effective for you, as well as areas that need enhancement.

You can also sort it from highest to lowest engagements by clicking on the categories to easily find your top-performing posts and reusing them accordingly.

To learn more about reusing your competitors' best performing posts go here.

Learn more about the Analytics in the web here.

Written by: Brikena Cani

Updated on: 10/05/2024

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