What metrics/analytics are gathered for each social network?
We use the social networks official APIs to collect the metrics or analytics. We automatically pull the data once a day every day, but you can also Sync Insights manually and pull the data in real-time.
We analyse posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, Facebook gives us insights on the reach only for Pages and not for Groups. Take a look at below for all metrics we (can) collect for each social account:
Followers
Talking About
Gender
Age
Top Cities
Top Countries
Post Reach
Post Engagement
Video Views
Link Clicks
Best Times to Post
Scheduled/Published/Failed Posts Graph
Members
Post Reach (when posting as a Page)
Post Engagement
Video Views (when posting as a Page)
Best Times to Post
Scheduled/Published/Failed Posts Graph
Followers
Profile Views
Gender
Age
Top Cities
Top Countries
Post Reach
Post Engagement
Video Views
Link in Bio Clicks
Link Clicks
Best Times to Post
Scheduled/Published/Failed Posts Graph
Followers
Top Countries
Post Reach
Post Engagement
Video Views (if you're a super admin)
Best Times to Post
Scheduled/Published/Failed Posts Graph
Connections
Best Times to Post
Scheduled/Published/Failed Posts Graph
Post Reach
Post Engagement
Video Views
Best Times to Post
Scheduled/Published/Failed Posts Graph
Twitter
Followers
Post Reach
Post Engagement
Video Views
Link Clicks
Best Times to Post
Scheduled/Published/Failed Posts Graph
Business Views (Search + Maps)
Website Clicks
Scheduled/Published/Failed Posts Graph
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
Subscribers
Channel Views
Post Engagement
Video Views
Best Times to Post
Scheduled/Published/Failed Posts Graph
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
Followers
Total Likes (across all videos)
Post Engagement
Video Views
Best Times to Post
Scheduled/Published/Failed Posts Graph
Followers
Site Views
Post Reach
Post Engagement
Best Times to Post
Scheduled/Published/Failed Posts Graph
No insights
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
We analyse posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, Facebook gives us insights on the reach only for Pages and not for Groups. Take a look at below for all metrics we (can) collect for each social account:
Facebook Page:
Followers
Talking About
Gender
Age
Top Cities
Top Countries
Post Reach
Post Engagement
Video Views
Link Clicks
Best Times to Post
Scheduled/Published/Failed Posts Graph
Facebook Group:
Members
Post Reach (when posting as a Page)
Post Engagement
Video Views (when posting as a Page)
Best Times to Post
Scheduled/Published/Failed Posts Graph
Instagram:
Followers
Profile Views
Gender
Age
Top Cities
Top Countries
Post Reach
Post Engagement
Video Views
Link in Bio Clicks
Link Clicks
Best Times to Post
Scheduled/Published/Failed Posts Graph
LinkedIn Pages:
Followers
Top Countries
Post Reach
Post Engagement
Video Views (if you're a super admin)
Best Times to Post
Scheduled/Published/Failed Posts Graph
LinkedIn Profiles:
Connections
Best Times to Post
Scheduled/Published/Failed Posts Graph
Pinterest:
Post Reach
Post Engagement
Video Views
Best Times to Post
Scheduled/Published/Failed Posts Graph
Followers
Post Reach
Post Engagement
Video Views
Link Clicks
Best Times to Post
Scheduled/Published/Failed Posts Graph
Google My Business
Business Views (Search + Maps)
Website Clicks
Scheduled/Published/Failed Posts Graph
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
YouTube
Subscribers
Channel Views
Post Engagement
Video Views
Best Times to Post
Scheduled/Published/Failed Posts Graph
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
TikTok
Followers
Total Likes (across all videos)
Post Engagement
Video Views
Best Times to Post
Scheduled/Published/Failed Posts Graph
WordPress (only for sites hosted on WP)
Followers
Site Views
Post Reach
Post Engagement
Best Times to Post
Scheduled/Published/Failed Posts Graph
Telegram
No insights
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Updated on: 17/07/2023
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