Why can't I tag products?

Instagram product tagging is a feature that allows users to buy products directly on Instagram without ever leaving the platform. When your audience clicks on the product tag, they can find additional information about the product. To tag products with Publer, simply follow the steps here.

However, sometimes you might face issues when tagging products through Publer, and that could be due to any of the following reasons:

You have not synced info in Publer.

In order for all your products to be synced in Publer, you have to first sync the social account's info. This will sync all the products from your shop in Publer, so that you can tag them in future posts (photos and videos).

Syncing Instagram products will take a few minutes, especially if you have a lot of products in your shop. You would have to wait a little for all of your products to be synced into Publer, and then you should be able to tag them accordingly.

You don't have an Instagram shop that is working.

You have to ensure that you have properly set up your Instagram shop before you can tag products through Publer. Moreover, you have to make sure that it is active and working without any issues.

You have policy violations for some of your products.

Sometimes, Instagram might restrict your products, if they go against their policy violations. You have to make sure to appeal this to Instagram. If the appeal is accepted and your products don't violate the policy, make sure to sync the social account's info again before you try to tag products.

You are not tagging products properly.

The steps that need to be followed to tag an Instagram product on Publer are simple, however, sometimes you might forget a step or two. For example, it is imperative that you click on the photo or video of the product before you can start tagging products. Learn more about that below.

To tag a product on an Instagram post:

Go to the Create tab on Publer.
Upload your media accordingly.
Hover over the Instagram image/video and click on the tag icon on the bottom right corner.



Select Tag products.



Click anywhere on the photo or video, to start tagging a product.



You can always remove a tag by clicking on the x button on the right-side of the photo/video.



Once you have added all your tags, you can click on Save Tags and proceed with publishing the post.

Keep in mind:

Due to Instagram API limitations, you can only tag up to 20 products per post and up to 5 per carousel slide.
For product tagging, approved businesses must have an Instagram shop.
If a product is missing from the list, you have to sync the account's info.
Tagging products requires a qualified public account, active for 30 days and with no more than 2 policy violations.

Apart from products, you can also tag accounts on your Instagram posts. To learn about how you can do that, go here.

Updated on: 07/12/2023