What is Instagram Product Tagging?

You can now tag products on Instagram photos, videos and multi-photo posts through Publer!

Instagram product tagging is a feature that allows users to buy products directly on Instagram without ever leaving the platform. Brands can tag the products in an image so when people click on the tag, they can find additional information about the product such as the price and product description.

Product tags are vital for branding, sales tracking, and customer navigation. They use labels to describe product details, enhance the shopping experience and boost marketing efforts.

Note: Publer will search for products in real-time, which means you will see the exact results for products like you do when you are using Instagram directly.

Tagging Products in Publer

To tag a product directly through Publer, while creating your posts:

Go to the Create tab on Publer.
Upload your media accordingly.
Hover over the Instagram image/video and click on the tag icon at the bottom right corner.



Select Tag products.



On the photo/video, click anywhere to start tagging a product. Then, add the name of the product to see the respective results.

Note: Publer will search for products in real-time and return all the applicable results. That means, you will see the exact results for products like you do when you are using Instagram directly, and you don't have to manually sync account info.



You can always remove a tag by clicking on the x button on the right-side of the photo/video.



Once you have added all your tags, you can click on Save Tags and proceed with publishing the post.

Keep in mind:

Due to Instagram API limitations, you can only tag up to 20 products per post and up to 5 per carousel slide.
For product tagging, approved businesses must have an Instagram shop.
If a product is missing from the list, you have to sync the account's info.
Tagging products requires a qualified public account, active for 30 days and with no more than 2 policy violations.

Apart from products, you can also tag accounts on your Instagram posts. To learn about how you can do that, go here.

Updated on: 18/12/2023