Why are the insights on Publer different from the social networks?
Keep in mind, sometimes insights might be a little different on our platform vs on the social networks.
The Twitter platform shows you insights for a given date, regardless if there were Tweets posted on that day or not.
For example, let’s suppose a Tweet was posted on December 10th, but only got engagement and clicks today, December 20th.
The engagement and clicks from today (December 20th), will still count towards today's statistics on the Twitter platform.
Due to API limitations, Publer shows the insights based on the dates that the Tweets were posted, so this would count as analytics for December 10th.
A tweet may have been posted on December 10th, but only got engagement and clicks today, December 20th.
The engagement and clicks from today (December 20th), will count toward December 10th's statistics, so the date when the Tweet was posted.
Twitter and most social networks do not give us the same metrics that they show on social networks, hence the discrepancy.
Facebook, Instagram, and Pinterest are the ONLY social networks that provide us an overview of impressions based on the actual dates.
For Post Engagement metrics and Video Views, the same logic applies as with Twitter.
Publer will show the insights for the day when the post was shared, similar to the example above.
So if the post was shared on December 10th, but the metrics change today on December 20th, they count towards the December 10 date, when the post was shared.
Such as for Facebook insights (Reach, Engagement, Link Clicks, Video Views), the insights are shared directly from the social network.
That means you will be able to see the same exact insights as they are on the social networks.
This is why the numbers could be different on Twitter vs on Publer:
The Twitter platform shows you insights for a given date, regardless if there were Tweets posted on that day or not.
For example, let’s suppose a Tweet was posted on December 10th, but only got engagement and clicks today, December 20th.
The engagement and clicks from today (December 20th), will still count towards today's statistics on the Twitter platform.
Due to API limitations, Publer shows the insights based on the dates that the Tweets were posted, so this would count as analytics for December 10th.
Whereas for Publer analytics:
A tweet may have been posted on December 10th, but only got engagement and clicks today, December 20th.
The engagement and clicks from today (December 20th), will count toward December 10th's statistics, so the date when the Tweet was posted.
Twitter and most social networks do not give us the same metrics that they show on social networks, hence the discrepancy.
Facebook, Instagram, and Pinterest are the ONLY social networks that provide us an overview of impressions based on the actual dates.
For Instagram and Pinterest:
For Post Engagement metrics and Video Views, the same logic applies as with Twitter.
Publer will show the insights for the day when the post was shared, similar to the example above.
So if the post was shared on December 10th, but the metrics change today on December 20th, they count towards the December 10 date, when the post was shared.
For all other insights:
Such as for Facebook insights (Reach, Engagement, Link Clicks, Video Views), the insights are shared directly from the social network.
That means you will be able to see the same exact insights as they are on the social networks.
Updated on: 13/04/2023
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