By adding Call-to-Action (CTA) buttons to your links, you will increase your click-through rate and overall engagement.

Call-to-Action buttons on links are a call for your viewer to take a certain action. It could be anything, like a call to visit your website, or make a purchase, or anything in between. They will show up on the bottom right corner of the link attachment in the language the viewer is using, as shown below.
It basically tells the viewer what to expect when clicking the link, thus a great incentive for doing so. Whether you are selling auto parts, encouraging app installations, or driving brand awareness, there's a CTA that fits your objectives.

Keep in mind that:

CTA buttons work for links posted to Google My Business as well.
When creating the same post for Facebook and Google My Business, you can't add CTA buttons. Try customizing the posts and then adding respective buttons.
Facebook does not let you add CTA buttons to links from their website unless you create an ad. You can only add them using Publer.

To add Call-to-Action buttons on Links:

1. Facebook

Go to Create.
Select a Facebook account.
Attach the desired link.
Add the CTA button.



You will be able to select any suggested CTA buttons. By default the 'No Button' option is selected.

There are 9 buttons to choose from on Facebook:

Call Now
Send Message
Apply Now
Contact Us
Sign Up
Subscribe
Learn More
Watch More
Watch Video

2. Google My Business

Go to Create.
Select a GMB account.
Attach the desired link.
Add the CTA button.

There are 6 buttons to choose from on Google My Business:

Book
Order Online
Buy
Learn More
Sign Up
Call Now

The Send Message button

Instead of taking the user to the link you shared, this CTA button will let the user send a message to the Page that shared the link.
This is perfect if you're posting something that you think users might want to know more about. The user can visit the link you shared and then go back and contact you with just a button click. It will work regardless of whether or not the user is on mobile or on a computer.

The Call Now button

Instead of taking the user to the link you shared, this CTA button will let the user dial the telephone number you have provided in advance. If you select the "Call Now" option, another field will pop up where you can enter the telephone number you want to be called at.



Learn more about CTA buttons here.
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