What is the Link in Bio feature?

The Link in Bio is a marketing tool and strategy to convert your Instagram photos into clickable and trackable by using one unique link on the bio, and never having to change it again! Besides adding links to all the media you prepare and edit from Publer, you can add your website and 15 other important URLs to help cross-promote your content, grow other accounts, and keep everything organized on mobile-friendly landing page.

Instagram does not allow users to add links to their posts, so Instagram users rely on the 'bio' to add links. With Publer's Link in Bio feature, one link will redirect your audience to your personalized webpage, which will consist of the clickable Instagram feed and the external links of your choice. Learn more about that here.

The Link in Bio feature will help you:

Draw attention to specific websites and links.
Increase traffic and engagement rate on different social networks.
Reach your business goals with less effort.

Introducing Link in Bio:

The Link in Bio landing page will be a clickable replication of your Instagram feed.
Each post, published or scheduled, will have a specific link of your choice.



Each Instagram account on Publer can have a unique username for the Link in Bio website.
It will include up to 15 external links (website, social accounts, blogs, etc.) that will be above the clickable posts.
All Publer plans support the Instagram Link in Bio feature.
For the Free plans, it will show Powered by Publer banner, allow only one schedule per post, and have no analytics.
For the paid plans, it will not show a banner, allow unlimited schedules per post, and have advanced analytics.

Related articles:

How to set up the Link in Bio landing page
How to add external links to the Link in Bio landing page
How to add posts to the Link in Bio landing page
How to delete posts from the Link in Bio landing page
How to check Link in Bio clicks on Analytics
How to remove and reorder Link in Bio external links

Learn more about the Link in Bio feature here or at the video below.

Updated on: 19/09/2023