What is Instagram's link in bio?

Instagram does not allow users to put links to their posts, so Instagram users rely on the 'bio' to add links. With Publer's Link in Bio feature, one link will redirect your audience to your personalized webpage that will consist of the clickable Instagram feed and the external links of your choice. Learn more about that here.

The Link in Bio will help you:

Draw attention to specific websites and links.
Increase traffic and engagement rate on different social networks.
Reach your business goals with less effort.

Introducing Link in Bio:

The Link in Bio landing page will be a clickable replication of your Instagram feed.
Each post, published or scheduled, will have a specific link of your choice.



Each Instagram account on Publer can have a unique username for the Link in Bio website.

Learn how to set up your unique username here.

It will include up to 15 external links (website, social accounts, blogs, etc.) that will be above the clickable posts.

Learn how to add external links to your Link in Bio page here.

It will be available on all plans.
For the free plans, it will show Powered by Publer banner, allow only one schedule per post, and have no analytics.
For the paid plans, it will not show a banner, allow unlimited schedules per post, and have advanced analytics.

Learn more about the Link in Bio feature here.

Updated on: 01/03/2022