To set up Bitly URL Shortener on Publer:

Go to Social Accounts and select an account.
Select URL Settings and click on Bitly.

Hit Connect and Allow Publer to use your account.

Once Bitly is connected, choose whether you want to:

Shorten any link.
Shorten only link posts.

You can always deactivate Bitly by clicking on Disconnect:

Keep in mind, the link will only be shortened after the post is scheduled/published, so you cannot see the changes when you preview the post.
Learn more about automatically shortening links here.
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