To set up Bitly URL Shortener on Publer:

Go to Accounts and select an account.
Select URL Settings and click on Bitly.

Hit Connect and Allow Publer to use your account.

Once Bitly is connected, choose whether you want to:

Shorten any link.
Shorten only link posts.

You can always deactivate Bitly by clicking on Disconnect:

Keep in mind, the link will only be shortened after the post is scheduled/published, so you cannot see the changes when you preview the post.
Learn more about automatically shortening links here.
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