UTM parameters are codes which you insert to different URLs, so you can track where the traffic is coming from and how people managed to find that information. After adding those parameters to the links you want, you can easily measure their performance.

To apply UTM Parameters:

Go to Social Accounts and select a social account.
Click URL Settings and turn Google Analytics on.



You will see 5 Keys by default (utm_source; utm_medium; utm_campaign; utm_term; utm_content).
Finally, edit the Keys and their values to your liking.

It is also recommended to use link shorteners to track URL performances. There are 6 link shorteners you can choose from: Bitly, Rebrandly, Switchy, JotUrl, RocketLink and PixelMe.

If you want to learn more about UTM parameters go here.
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