What metrics/analytics are gathered for each social network?
We use the social networks official APIs to collect the metrics or analytics. We automatically pull the data once a day every day, but you can also Sync Insights manually and pull the data in real-time.
We analyze posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, LinkedIn gives us insights on the reach only for Pages, not Profiles.
Note: The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
Note: The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach x 100.
Overview:
Followers: The total number of users following your Facebook Page since you connected it and we started gathering insights.
Reach: Number of unique Facebook accounts that have seen your posts during the selected period, regardless of when the posts were published.
Reach Rate: Reach divided by the number of followers for posts published during the selected period.
Video Views: The number of times your videos have been played for at least 3 seconds or for their full duration if they're shorter, for the selected period, regardless of when the videos were published.
Engagements: Number of times people have engaged (Likes, Comments, Shares & Clicks) with your posts during the selected period, regardless of when the posts were published.
Engagement Rate: Engagements divided by reach for posts published during the selected period, calculated as Post Engagement / Post Reach x 100.
Link Clicks: Number of link clicks on posts published during the selected period.
Click Through Rate: Ratio of link clicks to post reach, showing how effective your content is at driving traffic.
Talking About: Historical count of people talking about the page from the moment we started gathering insights.
Top Cities: Cities where most followers are located.
Top Countries: Countries where most followers are located.
Best Times to Post: The best times to post based on when your audience is most active.
Post insights:
Reach: Number of unique impressions on the post. This metric is still in development. You can read more about it here.
Comments: The number of comments on the specific post.
Post Reach: Number of unique Facebook accounts that have seen your post.
Video Views: The number of times your video was played for at least 3 seconds or for its full duration if it's shorter.
Reach Rate: Reach divided by the number of followers.
Shares: Number of shares on the post.
Post Clicks: Number of clicks, except links anywhere on the post.
Link Clicks: Number of links within the post.
Reactions: Number of reactions, including Like, Love, Haha, Wow, Sad or Angry, on the post.
Engagement Rate: Engagements (reactions, comments, shares, and post reach) divided by reach.
Click Through Rate: Link clicks divided by reach.
Competitor Post Insights:
Reactions: Number of reactions, including Like, Love, Haha, Wow, Sad or Angry, on the post.
Comments: The number of comments on the specific post.
Shares: Number of shares on the post.
No insights
No insights
Instagram
Overview:
Followers: Historical follower count from the moment we started gathering insights.
P̶r̶o̶f̶i̶l̶e̶ V̶i̶e̶w̶s̶:̶ N̶u̶m̶b̶e̶r̶ o̶f̶ t̶i̶m̶e̶s̶ y̶o̶u̶r̶ p̶r̶o̶f̶i̶l̶e̶ w̶a̶s̶ v̶i̶s̶i̶t̶e̶d̶. (deprecated on January 8th, 2025)
Reach: Number of people who viewed your posts and ads during the selected period, regardless of when the posts were published.
Reach Rate: Reach divided by number of followers for posts published during the selected period.
Video Views: Number of views for videos published during the selected period.
Engagements: Number of times people have engaged (Likes, Comments, Shares & Saves) with your posts during the selected period.
Engagement Rate: Engagements divided by reach, for posts published during the selected period.
Link in Bio Views: Number of times someone has visited your Link in Bio page during the selected period.
Link in Bio Clicks: Number of post clicks on your Link in Bio page during the selected period.
Top Countries: Countries where most followers are located.
Demographics: Historical demographics data from the moment we started gathering insights.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Total number of unique Instagram accounts that have seen your post at least once. This metric is estimated and in development. Learn more here.
Video Views: Number of times the video was seen. This metric is in development. Learn more about here.
Reach Rate: Reach divided by the number of followers.
Reactions: The number of organic likes on the post. More information on this here.
Comments: The number of total organic replies on the post.
Saves: The number of organic saves on the post.
Engagement Rate: Engagements (Likes, Replies, Shares & Saves) divided by reach, for posts published during the selected period.
Competitor Post Insights:
Reactions: The number of organic likes on the post.
Comments: The number of total organic replies on the post.
Note: We cannot gather the Video Views metric for Instagram accounts without Facebook.
More information about Instagram insights here.
Overview:
Followers: Historical follower count from the moment we started gathering insights.
Reach: Number of unique impressions for posts published during the selected period.
Reach Rate: Reach divided by the number of followers for posts published during the selected period.
Video Views: Number of times videos are viewed for videos published during the selected period.
Engagements: Number of times people have engaged (Reactions, Comments, Shares & Post Clicks) with your posts during the selected period.
Engagement Rate: Engagements (Reactions, Comments, Shares & Post Clicks) divided by reach, for posts published during the selected period.
Top Countries: Countries where most followers are located.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Number of unique impressions on the post.
Reach Rate: Reach divided by the number of followers.
Reactions: Total number of reactions, including Like, Celebrate, Support, Insightful or Funny on the post.
Comments: Total number of comments on the post.
Shares: Total number of shares on the post.
Video Views: Number of times the video was played for at least 3 seconds.
Post clicks: Total number of clicks on the post.
Engagement Rate: Engagements (Reactions, Comments, Shares & Post Clicks) divided by reach.
The reaction count can be negative if someone unlikes a sponsored share since unlikes are counted as organic, but likes are not.
Overview:
Connections: Historical connection count from the moment we started gathering insights.
Engagement: Number of reactions and comments on posts published on the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reactions: Total number of reactions, including Like, Celebrate, Support, Insightful or Funny on the post.
Comments: Total number of comments on the post.
Note: You will only be able to see the number of your Connections for LinkedIn Profiles, due to API limitations. Other insights, such as the number of followers, or additional post insights are not supported by the LinkedIn's API.
More info about LinkedIn insights here..
Overview:
Followers: Historical follower count from the moment we started gathering insights.
Reach: Number of times your pins were viewed during the selected period, regardless of when the pins were published
Reach Rate: Reach divided by number of followers for pins published during the selected period.
Video Views: Number of views for videos published during the selected period.
Engagements: Number of engagements on your pins, including clicks and saves, during the selected period, regardless of when the pins were published.
Engagement Rate: Engagements divided by reach for pins published during the selected period.
Link Clicks: Number of clicks on the destination URL of pins published during the selected period.
Click Through Rate: Link clicks divided by reach for pins published during the selected period
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Number of times the pin was viewed.
Video Views: Number of times this video was played for at least 2 seconds with 50% of video in view
Saves: The number of times people saved your Pin to a board.
Post Clicks: The total number of clicks that opened your Pin.
Engagement Rate: Engagements (reactions, comments, saves, and post clicks) divided by reach.
Note: Pinterest has a delay in returning post insights. More information about Pinterest insights here.
Overview:
Followers: Historical follower count from the moment we started gathering insights.
Reach: Number of views for posts published during the selected period.
Reach Rate: Reach divided by number of followers for posts published during the selected period.
Video Views: Number of views for videos published during the selected period.
Engagements: Number of likes, comments, shares, and post clicks on posts published during the selected period.
Engagement Rate: Engagements divided by reach for posts published during the selected period.
Link Clicks: Number of link clicks on posts published during the selected period.
Click Through Rate: Link clicks divided by reach for posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Number of times the post was viewed.
Reach Rate: Reach divided by number of followers.
Video Views: The total number of times the video was viewed.
Reactions: The number of likes on the post.
Comments: The total number of replies on the post.
Shares: Number of reposts and quotes of the post.
Post Clicks: Number of clicks on the name, @handle, or the author profile photo from the post.
Link Clicks: Number of clicks on links within the post.
Engagement Rate: Engagements (likes, comments, shares, and post clicks) divided by reach.
Click Through Rate: Link clicks divided by reach.
Competitor Post Insights:
Reactions: The number of likes on the post.
Shares: Number of reposts and quotes of the post.
Reach: Number of times the post was viewed.
Comments: The total number of replies on the post.
Video Views: The total number of times the video was viewed.
Engagement Rate: Engagements (likes, comments, shares, and post clicks) divided by reach.
Reach Rate: Reach divided by number of followers.
More information about Twitter insights here.
Business Impressions: Historical count of business profile impressions, on both maps and search, from the moment we started gathering insights.
Website Clicks: Historical count of the business profile website clicks from the moment we started gathering insights.
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
Overview:
Subscribers: Historical subscribers count from the moment we started gathering insights.
Video Views: Number of views for videos published during the selected period.
View Rate: Video views divided by number of subscribers for videos published during the selected period.
Total Video Views: Total number of views across all videos.
Engagements: Number of likes and comments on videos published during the selected period.
Engagement Rate: Engagements divided by video views for videos published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Video Views: The number of times the video was viewed.
View Rate: Video views divided by number of subscribers.
Reactions: The number of likes on the video.
Comments: The number of times that users commented on a video.
Engagement Rate: Engagements (Likes & Comments) divided by video views.
Note: Total Video Views are the total number of video views that you have garnered on your YouTube channel. This data comes directly from the YouTube API, and we store it every day, allowing you to track the growth over time. You can check more about YouTube insights here.
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Views: Number of views for posts published during the selected period.
View Rate: Views divided by number of followers for posts published during the selected period.
Total Likes: Total number of likes across all posts.
Engagements: Number of likes, comments, and shares on posts published during the selected period.
Engagement Rate: Engagements divided by views for posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Views: The number of views the post has received.
View Rate: Views divided by number of followers.
Reactions: The number of likes on the post.
Comments: The number of comments on the post.
Shares: The number of shares of the post.
Engagement Rate: Engagements (likes, comments, and shares) divided by views.
We gather insights for both videos and carousel posts. More information about TikTok insights here.
Subscribers: Historical subscribers count from the moment we started gathering insights.
Views: Number of views for articles published during the selected period.
View Rate: Views divided by number of subscribers for articles published during the selected period.
Visitors: Historical count of visitors from the moment we started gathering insights.
Engagements: Number of comments on articles published during the selected period.
Engagement Rate: Engagements divided by views for articles published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Engagements: Number of favorites, boosts, and replies on posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reactions: The total number of favorites on the post.
Comments: Number of replies on this post.
Shares: The number of boosts the status has received.
More information on Mastodon insights here.
No insights
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Views: Number of views for posts published during the selected period.
View Rate: Views divided by number of followers for posts published during the selected period.
Profile Views: Historical profile views from the moment we started gathering insights.
Engagements: Number of likes, comments, reposts, quotes, and shares on posts published during the selected period.
Engagement Rate: Engagements divided by views for posts published during the selected period.
Top Countries: Countries where most followers are located.
Demographics: Historical demographics data, except age-gender cohorts, from the moment we started gathering insights.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Views: Number of times the post was viewed. This metric is in development. Click here to learn more.
View Rate: Views divided by number of followers.
Reactions: Number of likes on the post.
Comments: Number of replies on the post.
Shares: Number of reposts, quotes, and shares of the post.
Engagement Rate: Engagements (likes, comments, reposts, quotes, and shares) divided by views.
Note: Due to API limitations from Threads, demographic information is available only for accounts with over 100 followers.
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Engagement: Number of likes, comments, reposts, and quotes on posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reactions: Number of likes on the post.
Comments: Number of replies on the post.
Shares: Number of reposts, quotes, and shares of the post.
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach * 100.
The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Written by: Brikena Cani
We analyze posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, LinkedIn gives us insights on the reach only for Pages, not Profiles.
The metrics that we (can) collect for each social account are:
Note: The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
Note: The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach x 100.
Facebook Page
Overview:
Followers: The total number of users following your Facebook Page since you connected it and we started gathering insights.
Reach: Number of unique Facebook accounts that have seen your posts during the selected period, regardless of when the posts were published.
Reach Rate: Reach divided by the number of followers for posts published during the selected period.
Video Views: The number of times your videos have been played for at least 3 seconds or for their full duration if they're shorter, for the selected period, regardless of when the videos were published.
Engagements: Number of times people have engaged (Likes, Comments, Shares & Clicks) with your posts during the selected period, regardless of when the posts were published.
Engagement Rate: Engagements divided by reach for posts published during the selected period, calculated as Post Engagement / Post Reach x 100.
Link Clicks: Number of link clicks on posts published during the selected period.
Click Through Rate: Ratio of link clicks to post reach, showing how effective your content is at driving traffic.
Talking About: Historical count of people talking about the page from the moment we started gathering insights.
Top Cities: Cities where most followers are located.
Top Countries: Countries where most followers are located.
Best Times to Post: The best times to post based on when your audience is most active.
Post insights:
Reach: Number of unique impressions on the post. This metric is still in development. You can read more about it here.
Comments: The number of comments on the specific post.
Post Reach: Number of unique Facebook accounts that have seen your post.
Video Views: The number of times your video was played for at least 3 seconds or for its full duration if it's shorter.
Reach Rate: Reach divided by the number of followers.
Shares: Number of shares on the post.
Post Clicks: Number of clicks, except links anywhere on the post.
Link Clicks: Number of links within the post.
Reactions: Number of reactions, including Like, Love, Haha, Wow, Sad or Angry, on the post.
Engagement Rate: Engagements (reactions, comments, shares, and post reach) divided by reach.
Click Through Rate: Link clicks divided by reach.
Competitor Post Insights:
Reactions: Number of reactions, including Like, Love, Haha, Wow, Sad or Angry, on the post.
Comments: The number of comments on the specific post.
Shares: Number of shares on the post.
Facebook Group
No insights
Facebook Profile
No insights
Overview:
Followers: Historical follower count from the moment we started gathering insights.
P̶r̶o̶f̶i̶l̶e̶ V̶i̶e̶w̶s̶:̶ N̶u̶m̶b̶e̶r̶ o̶f̶ t̶i̶m̶e̶s̶ y̶o̶u̶r̶ p̶r̶o̶f̶i̶l̶e̶ w̶a̶s̶ v̶i̶s̶i̶t̶e̶d̶. (deprecated on January 8th, 2025)
Reach: Number of people who viewed your posts and ads during the selected period, regardless of when the posts were published.
Reach Rate: Reach divided by number of followers for posts published during the selected period.
Video Views: Number of views for videos published during the selected period.
Engagements: Number of times people have engaged (Likes, Comments, Shares & Saves) with your posts during the selected period.
Engagement Rate: Engagements divided by reach, for posts published during the selected period.
Link in Bio Views: Number of times someone has visited your Link in Bio page during the selected period.
Link in Bio Clicks: Number of post clicks on your Link in Bio page during the selected period.
Top Countries: Countries where most followers are located.
Demographics: Historical demographics data from the moment we started gathering insights.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Total number of unique Instagram accounts that have seen your post at least once. This metric is estimated and in development. Learn more here.
Video Views: Number of times the video was seen. This metric is in development. Learn more about here.
Reach Rate: Reach divided by the number of followers.
Reactions: The number of organic likes on the post. More information on this here.
Comments: The number of total organic replies on the post.
Saves: The number of organic saves on the post.
Engagement Rate: Engagements (Likes, Replies, Shares & Saves) divided by reach, for posts published during the selected period.
Competitor Post Insights:
Reactions: The number of organic likes on the post.
Comments: The number of total organic replies on the post.
Note: We cannot gather the Video Views metric for Instagram accounts without Facebook.
More information about Instagram insights here.
LinkedIn Pages:
Overview:
Followers: Historical follower count from the moment we started gathering insights.
Reach: Number of unique impressions for posts published during the selected period.
Reach Rate: Reach divided by the number of followers for posts published during the selected period.
Video Views: Number of times videos are viewed for videos published during the selected period.
Engagements: Number of times people have engaged (Reactions, Comments, Shares & Post Clicks) with your posts during the selected period.
Engagement Rate: Engagements (Reactions, Comments, Shares & Post Clicks) divided by reach, for posts published during the selected period.
Top Countries: Countries where most followers are located.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Number of unique impressions on the post.
Reach Rate: Reach divided by the number of followers.
Reactions: Total number of reactions, including Like, Celebrate, Support, Insightful or Funny on the post.
Comments: Total number of comments on the post.
Shares: Total number of shares on the post.
Video Views: Number of times the video was played for at least 3 seconds.
Post clicks: Total number of clicks on the post.
Engagement Rate: Engagements (Reactions, Comments, Shares & Post Clicks) divided by reach.
The reaction count can be negative if someone unlikes a sponsored share since unlikes are counted as organic, but likes are not.
LinkedIn Profiles:
Overview:
Connections: Historical connection count from the moment we started gathering insights.
Engagement: Number of reactions and comments on posts published on the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reactions: Total number of reactions, including Like, Celebrate, Support, Insightful or Funny on the post.
Comments: Total number of comments on the post.
Note: You will only be able to see the number of your Connections for LinkedIn Profiles, due to API limitations. Other insights, such as the number of followers, or additional post insights are not supported by the LinkedIn's API.
More info about LinkedIn insights here..
Pinterest:
Overview:
Followers: Historical follower count from the moment we started gathering insights.
Reach: Number of times your pins were viewed during the selected period, regardless of when the pins were published
Reach Rate: Reach divided by number of followers for pins published during the selected period.
Video Views: Number of views for videos published during the selected period.
Engagements: Number of engagements on your pins, including clicks and saves, during the selected period, regardless of when the pins were published.
Engagement Rate: Engagements divided by reach for pins published during the selected period.
Link Clicks: Number of clicks on the destination URL of pins published during the selected period.
Click Through Rate: Link clicks divided by reach for pins published during the selected period
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Number of times the pin was viewed.
Video Views: Number of times this video was played for at least 2 seconds with 50% of video in view
Saves: The number of times people saved your Pin to a board.
Post Clicks: The total number of clicks that opened your Pin.
Engagement Rate: Engagements (reactions, comments, saves, and post clicks) divided by reach.
Note: Pinterest has a delay in returning post insights. More information about Pinterest insights here.
Twitter:
Overview:
Followers: Historical follower count from the moment we started gathering insights.
Reach: Number of views for posts published during the selected period.
Reach Rate: Reach divided by number of followers for posts published during the selected period.
Video Views: Number of views for videos published during the selected period.
Engagements: Number of likes, comments, shares, and post clicks on posts published during the selected period.
Engagement Rate: Engagements divided by reach for posts published during the selected period.
Link Clicks: Number of link clicks on posts published during the selected period.
Click Through Rate: Link clicks divided by reach for posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reach: Number of times the post was viewed.
Reach Rate: Reach divided by number of followers.
Video Views: The total number of times the video was viewed.
Reactions: The number of likes on the post.
Comments: The total number of replies on the post.
Shares: Number of reposts and quotes of the post.
Post Clicks: Number of clicks on the name, @handle, or the author profile photo from the post.
Link Clicks: Number of clicks on links within the post.
Engagement Rate: Engagements (likes, comments, shares, and post clicks) divided by reach.
Click Through Rate: Link clicks divided by reach.
Competitor Post Insights:
Reactions: The number of likes on the post.
Shares: Number of reposts and quotes of the post.
Reach: Number of times the post was viewed.
Comments: The total number of replies on the post.
Video Views: The total number of times the video was viewed.
Engagement Rate: Engagements (likes, comments, shares, and post clicks) divided by reach.
Reach Rate: Reach divided by number of followers.
More information about Twitter insights here.
Google My Business
Business Impressions: Historical count of business profile impressions, on both maps and search, from the moment we started gathering insights.
Website Clicks: Historical count of the business profile website clicks from the moment we started gathering insights.
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
YouTube
Overview:
Subscribers: Historical subscribers count from the moment we started gathering insights.
Video Views: Number of views for videos published during the selected period.
View Rate: Video views divided by number of subscribers for videos published during the selected period.
Total Video Views: Total number of views across all videos.
Engagements: Number of likes and comments on videos published during the selected period.
Engagement Rate: Engagements divided by video views for videos published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Video Views: The number of times the video was viewed.
View Rate: Video views divided by number of subscribers.
Reactions: The number of likes on the video.
Comments: The number of times that users commented on a video.
Engagement Rate: Engagements (Likes & Comments) divided by video views.
Note: Total Video Views are the total number of video views that you have garnered on your YouTube channel. This data comes directly from the YouTube API, and we store it every day, allowing you to track the growth over time. You can check more about YouTube insights here.
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
TikTok
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Views: Number of views for posts published during the selected period.
View Rate: Views divided by number of followers for posts published during the selected period.
Total Likes: Total number of likes across all posts.
Engagements: Number of likes, comments, and shares on posts published during the selected period.
Engagement Rate: Engagements divided by views for posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Views: The number of views the post has received.
View Rate: Views divided by number of followers.
Reactions: The number of likes on the post.
Comments: The number of comments on the post.
Shares: The number of shares of the post.
Engagement Rate: Engagements (likes, comments, and shares) divided by views.
We gather insights for both videos and carousel posts. More information about TikTok insights here.
WordPress (only for sites hosted on WP)
Subscribers: Historical subscribers count from the moment we started gathering insights.
Views: Number of views for articles published during the selected period.
View Rate: Views divided by number of subscribers for articles published during the selected period.
Visitors: Historical count of visitors from the moment we started gathering insights.
Engagements: Number of comments on articles published during the selected period.
Engagement Rate: Engagements divided by views for articles published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Mastodon
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Engagements: Number of favorites, boosts, and replies on posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reactions: The total number of favorites on the post.
Comments: Number of replies on this post.
Shares: The number of boosts the status has received.
More information on Mastodon insights here.
Telegram
No insights
Threads
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Views: Number of views for posts published during the selected period.
View Rate: Views divided by number of followers for posts published during the selected period.
Profile Views: Historical profile views from the moment we started gathering insights.
Engagements: Number of likes, comments, reposts, quotes, and shares on posts published during the selected period.
Engagement Rate: Engagements divided by views for posts published during the selected period.
Top Countries: Countries where most followers are located.
Demographics: Historical demographics data, except age-gender cohorts, from the moment we started gathering insights.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Views: Number of times the post was viewed. This metric is in development. Click here to learn more.
View Rate: Views divided by number of followers.
Reactions: Number of likes on the post.
Comments: Number of replies on the post.
Shares: Number of reposts, quotes, and shares of the post.
Engagement Rate: Engagements (likes, comments, reposts, quotes, and shares) divided by views.
Note: Due to API limitations from Threads, demographic information is available only for accounts with over 100 followers.
Bluesky
Overview:
Followers: Historical followers count from the moment we started gathering insights.
Engagement: Number of likes, comments, reposts, and quotes on posts published during the selected period.
Best Times to Post: The best times to post based on when your audience is most active.
Post Insights:
Reactions: Number of likes on the post.
Comments: Number of replies on the post.
Shares: Number of reposts, quotes, and shares of the post.
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach * 100.
The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Written by: Brikena Cani
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Updated on: 02/04/2025
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