What metrics/analytics are gathered for each social network?
We use the social networks official APIs to collect the metrics or analytics. We automatically pull the data once a day every day, but you can also Sync Insights manually and pull the data in real-time.
We analyse posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, LinkedIn gives us insights on the reach only for Pages, not Profiles.
Note: The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
Note: The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach x 100.
Followers: The total number of users that are following your Facebook Page.
Talking About: The number of people who have engaged with your Page, like sharing, commenting, or liking your posts.
Comments: The number of comments on the specific posts.
Reactions The number of User and Page likes on the specific posts.
Demographics (Age & Gender): Percentage of followers by gender and age.
Top Cities: Cities with the most followers.
Top Countries: Countries with the most followers.
Post Reach: Number of unique Facebook accounts that have seen your posts.
Video Views: The number of times your videos have been played for at least 3 seconds or for their full duration if they're shorter. Note: During a single instance of a video playing, Publer will exclude any time spent replaying the video.
Link Clicks: The number of times users clicked on links to specific destinations or experiences, both on and off Meta-owned platforms.
Post Engagement: The total of interactions (Likes, Comments, Shares & Clicks) on your posts.
Engagement Rate: Percentage of people who engaged with your post after seeing it, calculated as Post Engagement / Post Reach x 100.
Click Through Rate: Ratio of link clicks to post reach, showing how effective your content is at driving traffic.
Best Times to Post: The best times to post based on when your audience is most active.
No insights
No insights
Followers: Total users following your Instagram profile.
Profile Views: Number of times your profile was visited.
Demographics (Age & Gender): Percentage of followers by gender and age.
Top Cities: Cities with the most followers.
Top Countries: Countries with the most followers.
Saves: The total number of unique Instagram accounts that have saved the post.
Reactions: The count of organic likes on the media, including replies on comments. This means that it excludes likes on album child media and promoted posts created from the media. More information on this here.
Comments: The count of comments on the post.
Post Reach: Total number of unique Instagram accounts that have seen your posts at least once. This metric is estimated and in development.
Profile views: The number of times your profile was visited.
Post Engagement: The total of Likes and Comments on your posts.
Video Views: Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. This metric is still in development by the Instagram API.
Link in Bio Clicks: Number of clicks on the link in your bio.
Link Clicks: Number of clicks on links within your posts.
Engagement Rate: (Likes + Comments) / Post Reach x 100, showing the percentage of people who engaged with your post.
Click Through Rate: Ratio of link clicks to post reach, indicating the traffic effectiveness.
Best Times to Post: The best times to post based on when your audience is most active.
More information about Instagram insights here.
Followers: The number of users following your LinkedIn Page.
Top Countries: Countries with the highest number of followers.
Reactions: Total number of likes.
Shares: Total number of shares.
Comments: Total number of comments.
Post clicks: Total number of clicks.
Post Reach: Unique LinkedIn accounts that have seen your posts (number of impressions).
Post Engagement: Total interactions (Likes, Comments, Shares, Post Clicks) on your posts.
Engagement Rate: (Post Engagement / Post Reach) x 100, showing the percentage of accounts who engaged with your post.
Video Views: Number of times videos are viewed for at least 3 seconds. Auto-looping counts as a single view when the video loads; additional loops do not add to the view count.
Best Times to Post: The best times to post based on when your audience is most active.
The reactions count can go negative when members who liked a sponsored share, later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic.
Connections: The total number of connections on your LinkedIn profile.
Post Engagement: The sum of interactions (Likes & Comments) on your posts.
Best Times to Post: The best times to post based on when your audience is most active.
Note: You will only be able to see the number of your Connections for LinkedIn Profiles, due to API limitations. Other insights, such as the number of followers, or additional post insights are not supported by the LinkedIn's API.
More info about LinkedIn insights here..
Saves: The number of times people saved your Pin to a board.
Post click: The total number of clicks that opened your Pin in closeup.
Post Reach: The total number of people who saw or engaged with your Pins, counted by how often your Pins appeared on the screen.
Post Engagement: The number of clicks on your Pins.
Video Views: The amount of views for at least 2 seconds with 50% of the video in view.
Engagement Rate: Calculated as Post Clicks / Post Reach x 100, representing the percentage of people who engaged with your Pins after seeing them.
Best Times to Post: The best times to post based on when your audience is most active.
Note: Pinterest has a delay in returning post insights. More information about Pinterest insights here.
Followers: The total number of users who follow your Twitter account.
Reactions: A count of how many times the post has been liked.
Shares: The number of times the post has been Retweeted, excluding Quote Tweets (or “Retweets with comment”).
Comments: The total number of replies to the post.
Post Reach: The total number of times a post is viewed (not unique by user). A view is counted when any part of the post is visible on the screen.
Post Engagement: The sum of interactions (Likes, Comments, Shares & Post Clicks) on your posts.
Video Views: The total number of times the video in the post has been viewed, including views from any retweets/reposts.
Link Clicks: The number of times a user clicks on a URL link or URL preview card in a post.
Engagement Rate: Calculated as Post Engagement / Post Reach x 100, representing the percentage of people who engaged with your post after seeing it.
Click Through Rate: The ratio of link clicks to post reach, showing the effectiveness of driving traffic.
Best Times to Post: The best times to post based on when your audience is most active.
More information about Twitter insights here.
Business Views (Search + Maps): The total number of views your business listing has received in Google Search and Google Maps.
Website Clicks: The number of clicks on the link to your website from your Google My Business listing.
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
Reactions: The number of times that users indicated that they liked a video by giving it a positive rating.
Comments: The number of times that users commented on a video.
Subscribers: The total number of users subscribed to your YouTube channel.
Channel Views: The total number of video views that your channel has garnered.
Post Engagement: The sum of interactions (Likes & Comments) on your videos.
Video Views: The number of times that a video was viewed.
Engagement Rate: Calculated as Likes & Comments / Video Views x 100, representing the percentage of people who engaged with your videos after viewing them.
Best Times to Post: The best times to post based on when your audience is most active.
Note: Channel views are the total number of video views that you have garnered on your YouTube channel. This data comes directly from the YouTube API, and we store it every day, allowing you to track the growth over time. More information about YouTube insights here.
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
Reactions: The number of likes on the video.
Comments: The number of comments on the video.
Shares: The number of shares of the video.
Post Engagement: The sum of interactions (Likes, Comments & Shares) on your videos.
Video Views: The number of views the video has received.
Engagement Rate: Calculated as Likes, Comments & Shares / Video Views x 100, representing the percentage of people who engaged with your videos after viewing them.
Best Times to Post: The best times to post based on when your audience is most active.
Carousel posts are also considered videos. More information about TikTok insights here.
Followers: The total number of users who follow your WordPress site.
Site Views: The total number of views your WordPress site has received.
Post Reach: The total number of unique WordPress accounts that have seen your posts.
Post Engagement: The number of comments on your posts.
Engagement Rate: Calculated as Comments / Post Reach x 100, representing the percentage of people who engaged with your posts after viewing them.
Best Times to Post: The best times to post based on when your audience is most active.
Reactions: The total number of users who have added a reaction.
Comments: The number of comments the status has received.
Shares: The number of shares the status has received.
Followers: The total number of users who follow your Mastodon account.
Post Engagement: The sum of interactions (Likes, Comments & Shares) on your posts.
Best Times to Post: The best times to post based on when your audience is most active.
More information on Mastodon insights here.
No insights
Followers: The total number of users who follow your Threads account.
Profile Views: The number of times your profile was viewed.
Post Reach and Engagement: The sum of interactions (Likes, Comments, and Shares) on your posts.
Demographics: Includes Countries, Cities, Genders, and Age.
Note: Demographic information is available only for accounts with over 100 followers.
Note: No competitor analysis available for BlueSky.
Followers: The total number of users who follow your Threads account.
Post Reach and Engagement: The sum of interactions (Likes, Comments, and Shares) on your posts.
Best Times to Post: The best times to post based on when your audience is most active.
Note: No competitor analysis available for Threads.
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach * 100.
The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Written by: Brikena Cani
We analyse posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, LinkedIn gives us insights on the reach only for Pages, not Profiles.
The metrics that we (can) collect for each social account are:
Note: The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
Note: The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach x 100.
Facebook Page:
Followers: The total number of users that are following your Facebook Page.
Talking About: The number of people who have engaged with your Page, like sharing, commenting, or liking your posts.
Comments: The number of comments on the specific posts.
Reactions The number of User and Page likes on the specific posts.
Demographics (Age & Gender): Percentage of followers by gender and age.
Top Cities: Cities with the most followers.
Top Countries: Countries with the most followers.
Post Reach: Number of unique Facebook accounts that have seen your posts.
Video Views: The number of times your videos have been played for at least 3 seconds or for their full duration if they're shorter. Note: During a single instance of a video playing, Publer will exclude any time spent replaying the video.
Link Clicks: The number of times users clicked on links to specific destinations or experiences, both on and off Meta-owned platforms.
Post Engagement: The total of interactions (Likes, Comments, Shares & Clicks) on your posts.
Engagement Rate: Percentage of people who engaged with your post after seeing it, calculated as Post Engagement / Post Reach x 100.
Click Through Rate: Ratio of link clicks to post reach, showing how effective your content is at driving traffic.
Best Times to Post: The best times to post based on when your audience is most active.
Facebook Group:
No insights
Facebook Profile
No insights
Instagram:
Followers: Total users following your Instagram profile.
Profile Views: Number of times your profile was visited.
Demographics (Age & Gender): Percentage of followers by gender and age.
Top Cities: Cities with the most followers.
Top Countries: Countries with the most followers.
Saves: The total number of unique Instagram accounts that have saved the post.
Reactions: The count of organic likes on the media, including replies on comments. This means that it excludes likes on album child media and promoted posts created from the media. More information on this here.
Comments: The count of comments on the post.
Post Reach: Total number of unique Instagram accounts that have seen your posts at least once. This metric is estimated and in development.
Profile views: The number of times your profile was visited.
Post Engagement: The total of Likes and Comments on your posts.
Video Views: Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. This metric is still in development by the Instagram API.
Link in Bio Clicks: Number of clicks on the link in your bio.
Link Clicks: Number of clicks on links within your posts.
Engagement Rate: (Likes + Comments) / Post Reach x 100, showing the percentage of people who engaged with your post.
Click Through Rate: Ratio of link clicks to post reach, indicating the traffic effectiveness.
Best Times to Post: The best times to post based on when your audience is most active.
More information about Instagram insights here.
LinkedIn Pages:
Followers: The number of users following your LinkedIn Page.
Top Countries: Countries with the highest number of followers.
Reactions: Total number of likes.
Shares: Total number of shares.
Comments: Total number of comments.
Post clicks: Total number of clicks.
Post Reach: Unique LinkedIn accounts that have seen your posts (number of impressions).
Post Engagement: Total interactions (Likes, Comments, Shares, Post Clicks) on your posts.
Engagement Rate: (Post Engagement / Post Reach) x 100, showing the percentage of accounts who engaged with your post.
Video Views: Number of times videos are viewed for at least 3 seconds. Auto-looping counts as a single view when the video loads; additional loops do not add to the view count.
Best Times to Post: The best times to post based on when your audience is most active.
The reactions count can go negative when members who liked a sponsored share, later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic.
LinkedIn Profiles:
Connections: The total number of connections on your LinkedIn profile.
Post Engagement: The sum of interactions (Likes & Comments) on your posts.
Best Times to Post: The best times to post based on when your audience is most active.
Note: You will only be able to see the number of your Connections for LinkedIn Profiles, due to API limitations. Other insights, such as the number of followers, or additional post insights are not supported by the LinkedIn's API.
More info about LinkedIn insights here..
Pinterest:
Saves: The number of times people saved your Pin to a board.
Post click: The total number of clicks that opened your Pin in closeup.
Post Reach: The total number of people who saw or engaged with your Pins, counted by how often your Pins appeared on the screen.
Post Engagement: The number of clicks on your Pins.
Video Views: The amount of views for at least 2 seconds with 50% of the video in view.
Engagement Rate: Calculated as Post Clicks / Post Reach x 100, representing the percentage of people who engaged with your Pins after seeing them.
Best Times to Post: The best times to post based on when your audience is most active.
Note: Pinterest has a delay in returning post insights. More information about Pinterest insights here.
Twitter:
Followers: The total number of users who follow your Twitter account.
Reactions: A count of how many times the post has been liked.
Shares: The number of times the post has been Retweeted, excluding Quote Tweets (or “Retweets with comment”).
Comments: The total number of replies to the post.
Post Reach: The total number of times a post is viewed (not unique by user). A view is counted when any part of the post is visible on the screen.
Post Engagement: The sum of interactions (Likes, Comments, Shares & Post Clicks) on your posts.
Video Views: The total number of times the video in the post has been viewed, including views from any retweets/reposts.
Link Clicks: The number of times a user clicks on a URL link or URL preview card in a post.
Engagement Rate: Calculated as Post Engagement / Post Reach x 100, representing the percentage of people who engaged with your post after seeing it.
Click Through Rate: The ratio of link clicks to post reach, showing the effectiveness of driving traffic.
Best Times to Post: The best times to post based on when your audience is most active.
More information about Twitter insights here.
Google My Business
Business Views (Search + Maps): The total number of views your business listing has received in Google Search and Google Maps.
Website Clicks: The number of clicks on the link to your website from your Google My Business listing.
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
YouTube
Reactions: The number of times that users indicated that they liked a video by giving it a positive rating.
Comments: The number of times that users commented on a video.
Subscribers: The total number of users subscribed to your YouTube channel.
Channel Views: The total number of video views that your channel has garnered.
Post Engagement: The sum of interactions (Likes & Comments) on your videos.
Video Views: The number of times that a video was viewed.
Engagement Rate: Calculated as Likes & Comments / Video Views x 100, representing the percentage of people who engaged with your videos after viewing them.
Best Times to Post: The best times to post based on when your audience is most active.
Note: Channel views are the total number of video views that you have garnered on your YouTube channel. This data comes directly from the YouTube API, and we store it every day, allowing you to track the growth over time. More information about YouTube insights here.
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
TikTok
Reactions: The number of likes on the video.
Comments: The number of comments on the video.
Shares: The number of shares of the video.
Post Engagement: The sum of interactions (Likes, Comments & Shares) on your videos.
Video Views: The number of views the video has received.
Engagement Rate: Calculated as Likes, Comments & Shares / Video Views x 100, representing the percentage of people who engaged with your videos after viewing them.
Best Times to Post: The best times to post based on when your audience is most active.
Carousel posts are also considered videos. More information about TikTok insights here.
WordPress (only for sites hosted on WP)
Followers: The total number of users who follow your WordPress site.
Site Views: The total number of views your WordPress site has received.
Post Reach: The total number of unique WordPress accounts that have seen your posts.
Post Engagement: The number of comments on your posts.
Engagement Rate: Calculated as Comments / Post Reach x 100, representing the percentage of people who engaged with your posts after viewing them.
Best Times to Post: The best times to post based on when your audience is most active.
Mastodon
Reactions: The total number of users who have added a reaction.
Comments: The number of comments the status has received.
Shares: The number of shares the status has received.
Followers: The total number of users who follow your Mastodon account.
Post Engagement: The sum of interactions (Likes, Comments & Shares) on your posts.
Best Times to Post: The best times to post based on when your audience is most active.
More information on Mastodon insights here.
Telegram
No insights
Threads
Followers: The total number of users who follow your Threads account.
Profile Views: The number of times your profile was viewed.
Post Reach and Engagement: The sum of interactions (Likes, Comments, and Shares) on your posts.
Demographics: Includes Countries, Cities, Genders, and Age.
Note: Demographic information is available only for accounts with over 100 followers.
Note: No competitor analysis available for BlueSky.
BlueSky
Followers: The total number of users who follow your Threads account.
Post Reach and Engagement: The sum of interactions (Likes, Comments, and Shares) on your posts.
Best Times to Post: The best times to post based on when your audience is most active.
Note: No competitor analysis available for Threads.
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach * 100.
The account insights can only be gathered starting from the moment of the upgrade. Social networks do not provide past insights for accounts.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Written by: Brikena Cani
Updated on: 26/09/2024
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