What metrics/analytics are gathered for each social network?
We use the social networks official APIs to collect the metrics or analytics. We automatically pull the data once a day every day, but you can also Sync Insights manually and pull the data in real-time.
We analyse posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, LinkedIn gives us insights on the reach only for Pages, not Profiles.
Note: The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach x 100.
Followers
Talking About
Gender
Age
Top Cities
Top Countries
Post Reach
Video Views
Link Clicks
Post Engagement (Likes, Comments, Shares & Post Clicks)
Engagement Rate (Likes, Comments, Shares & Post Clicks / Post Reach x 100)
Click Through Rate
Best Times to Post
No insights
No insights
Followers
Profile Views
Gender
Age
Top Cities
Top Countries
Post Reach
Post Engagement (Likes & Comments)
Video Views
Link in Bio Clicks
Link Clicks
Engagement Rate (Likes & Comments / Post Reach x 100)
Click Through Rate
Best Times to Post
Followers
Top Countries
Post Reach
Post Engagement (Likes, Comments, Shares & Post Clicks)
Engagement Rate (Likes, Comments, Shares & Post Clicks / Post Reach x 100)
Video Views (if you're a super admin)
Best Times to Post
Connections
Post Engagement (Likes & Comments)
Best Times to Post
Note: You will only be able to see the number of your Connections for LinkedIn Profiles, due to API limitations. Other insights, such as the number of followers, or additional post insights are not supported by the LinkedIn's API.
Post Reach
Post Engagement (Post Clicks)
Video Views
Engagement Rate (Post Clicks / Post Reach x 100)
Best Times to Post
Note: Pinterest has a delay in returning post insights.
Twitter
Followers
Post Reach
Post Engagement (Likes, Comments, Shares & Post Clicks)
Video Views
Link Clicks
Engagement Rate (Likes, Comments, Shares & Post Clicks / Post Reach x 100)
Click Through Rate
Best Times to Post
Business Views (Search + Maps)
Website Clicks
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
Subscribers
Channel Views
Post Engagement (Likes & Comments)
Video Views
Engagement Rate (Likes & Comments / Video Views x 100)
Best Times to Post
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
Post Engagement (Likes, Comments & Shares)
Video Views
Engagement Rate (Likes, Comments & Shares / Video Views x 100)
Best Times to Post
Followers
Site Views
Post Reach
Post Engagement (Comments)
Engagement Rate (Comments / Post Reach x 100)
Best Times to Post
Followers
Post Engagement (Likes, Comments & Shares)
Best times to post
No insights
No insights
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach * 100.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Updated by: Brikena Cani
We analyse posts published via Publer and those published outside Publer, once you have synced the posts.
The data each social network provides may be different, not only among them but also among the social account types. For example, LinkedIn gives us insights on the reach only for Pages, not Profiles.
The metrics that we (can) collect for each social account are:
Note: The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach x 100.
Facebook Page:
Followers
Talking About
Gender
Age
Top Cities
Top Countries
Post Reach
Video Views
Link Clicks
Post Engagement (Likes, Comments, Shares & Post Clicks)
Engagement Rate (Likes, Comments, Shares & Post Clicks / Post Reach x 100)
Click Through Rate
Best Times to Post
Facebook Group:
No insights
Facebook Profile
No insights
Instagram:
Followers
Profile Views
Gender
Age
Top Cities
Top Countries
Post Reach
Post Engagement (Likes & Comments)
Video Views
Link in Bio Clicks
Link Clicks
Engagement Rate (Likes & Comments / Post Reach x 100)
Click Through Rate
Best Times to Post
LinkedIn Pages:
Followers
Top Countries
Post Reach
Post Engagement (Likes, Comments, Shares & Post Clicks)
Engagement Rate (Likes, Comments, Shares & Post Clicks / Post Reach x 100)
Video Views (if you're a super admin)
Best Times to Post
LinkedIn Profiles:
Connections
Post Engagement (Likes & Comments)
Best Times to Post
Note: You will only be able to see the number of your Connections for LinkedIn Profiles, due to API limitations. Other insights, such as the number of followers, or additional post insights are not supported by the LinkedIn's API.
Pinterest:
Post Reach
Post Engagement (Post Clicks)
Video Views
Engagement Rate (Post Clicks / Post Reach x 100)
Best Times to Post
Note: Pinterest has a delay in returning post insights.
Followers
Post Reach
Post Engagement (Likes, Comments, Shares & Post Clicks)
Video Views
Link Clicks
Engagement Rate (Likes, Comments, Shares & Post Clicks / Post Reach x 100)
Click Through Rate
Best Times to Post
Google My Business
Business Views (Search + Maps)
Website Clicks
Note: Google Business Profiles' API has stopped returning insights for posts starting February 20th, 2023.
YouTube
Subscribers
Channel Views
Post Engagement (Likes & Comments)
Video Views
Engagement Rate (Likes & Comments / Video Views x 100)
Best Times to Post
Note: You will be able to see insights for your YouTube channel, only if you filter insights for that channel. They are not combined with the general workspace insights.
TikTok
Post Engagement (Likes, Comments & Shares)
Video Views
Engagement Rate (Likes, Comments & Shares / Video Views x 100)
Best Times to Post
WordPress (only for sites hosted on WP)
Followers
Site Views
Post Reach
Post Engagement (Comments)
Engagement Rate (Comments / Post Reach x 100)
Best Times to Post
Mastodon
Followers
Post Engagement (Likes, Comments & Shares)
Best times to post
Telegram
No insights
Threads
No insights
Apart from all the individual insights, you will be able to see a dedicated and more detailed view for all Post Insights at the end of the page.
The Post Engagement is the sum of Likes, Comments, Shares & Post Clicks and the Engagement Rate is calculated : Post Engagement / Post Reach * 100.
When adding a social account, Publer will sync past posts of that account that are from up to a month ago. For each of those posts, you will be able to see insights at the end of the Analytics tab, at Post Insights. However, the social networks do not return demographic insights for posts in the past.
We can only gather demographic insights for the future posts, so we will have demographic insights only for the posts that are created after the moment you connect the social account to Publer while being in the Business plan.
Updated by: Brikena Cani
Updated on: 15/04/2024
Thank you!